We’re Here To Help You Live More Vibrantly, Every Day
Paul Bragg realized it more than 100 years ago – that we share a deep natural desire towards “healthy”. It was this forward-thinking realization — that our bodies naturally crave a healthy balance — that led Paul to create Bragg Live Foods, America’s original health food company.
It has evolved into a shared movement for healthier, happier lives. That begins with what we put into our bodies, then flows into other aspects of our lives
With an ever-expanding portfolio of ingredient-led products backed by a century of time-tested wisdom, Bragg remains passionately focused on helping each individual eat better, feel better, and enjoy a more healthful and vibrant life.
Our Heritage of Health
Paul Bragg, the original founder and healthy lifestyle crusader, opens the first health food store in the United States
Paul Bragg releases his first health book, and Bragg products continuing to inspire health followers worldwide and pioneer healthy lifestyle movement
Paul Bragg’s adopted daughter, Patricia, begings assisting in his health store in the late ‘50s.
Spreading his healthy lifestyle message to an even wider audience
Patricia and Paul Bragg evangelize the healthy lifestyle movement on a global basis with an expanded product line.
Patricia Bragg becomes CEO in the 70s and stewards the company into a new era of growth backed by time-tested wellness.
Interest in apple cider vinegar explodes, driven by the imperative for healthy living, organic, clean label, and functional foods
Paul Bragg introduced the idea of wellness to the world.
Paul Bragg introduced the idea of wellness to the world.
Carrying on his legacy for the past 65 years, his adopted daughter, Patricia Bragg has grown our specialities and preserved the high standards of Bragg. And now, Patricia has invited longtime friend and Bragg lover Katy Perry along with a few other partners to take us into Bragg’s next chapter and deliver simple health for generations to come.
Meet Our Scientific Advisors
From opening America’s first health food store to collaborating with experts like Dr. Jeffrey B. Blumberg and Dr. Edwin K. McDonald IV, Bragg’s history is steeped in pioneering health practices and scientific backing. Explore our legacy and how we’ve evolved to meet today’s health needs.
Dr. Edwin K. McDonald IV, MD
Assistant Professor of Medicine, University of Chicago (Gastroenterology); Director, Diversity and Inclusion for Graduate Medical Education Associate; Director of Adult Clinical Nutrition
